The Needs Trilogy: Act III - Love
July 26, 2003
La Terra
511 Harrison Street
San Francisco, California

Ordering Prints


The name “EFFECTION” is compassion in action. The mission of “EFFECTION” is to benefit society while showcasing culture in the forms of art, architecture, design, fashion, film and music.

This series of events, entitled THE NEEDS TRILOGY, address the most basic of human needs and their associated charities. Act I: FOOD, Act II: SHELTER and Act III: LOVE.  Act III - LOVE, is a benefit for the San Francisco School Volunteers and the Potrero Hill Youth Fund.

The event brings the art and design communities together in the name of charity. The evening will feature a visual art exhibition as well as works of architecture, industrial design, fashion and music.


Fashion Show
Featuring the works of Mario Martinez (aka Mars), Damon Soule, Carlos Castillo, Russ Rotondi, Dick Reynolds Design, Madlab Creative, Marcia Stuermer, Lane Hiers, Brandon R. Hill, Don Ross, Chi Lan Lieu, Soo Hwa Yuan, Jud Bergeron, Albert Decruttalo, Margot Quan Knight, Mateo, Robert Gepford, Jeff Alan Gard Architecture, Den, Mike Simonian, Stanley Kahng, Quang Truong, Rick Lee Design.

Ambient mixes and dance tracks by DJ's: DJ Dimitri, Jester Jack, Astraldoc and others.

Fashions from Wendy Ma, Sari Pace, Vivien Ebright, Michelle Kayda, Louisa Reiss, Joel Patrocini, Chris Reed.